I’ve recently given quite a bit of thought to our recent partnership with ESET, the industry-leading antivirus. Through this partnership, ConnectWise partners can license ESET directly from us for a monthly price and resell it to their clients. I have realized how this arrangement supports one of our guiding principles for technology companies – stickiness.

We all know the old ConnectWise adage, “If it’s not in ConnectWise, it didn’t happen.” In my years of working at ConnectWise, I’ve realized the truth in this statement. (And it’s not because we have posters all over the office reminding us every day … it’s because everything we do internally is on a ticket, and it’s the message that we’re constantly reminding our partners.) By the way, if you don’t have the “If it’s not in ConnectWise” poster, download it here and put it in your office. Seriously, it will remind your employees to put everything into ConnectWise.

So, what becomes a ticket?

If you are like most CEOs or managers of small to medium-sized businesses, chances are that you wear a few different hats (that’s probably an understatement for most).  Maybe that includes directing your sales force, or perhaps you still are the company’s primary sales person.  As a leader, you owe it to your sales force to give them strategic direction and make sure they have crystal-clear sales goals and you still have direction to give them about sales processes.

 

At ConnectWise, we have created Partner Kits as resources exclusively for our ConnectWise Partners.  These kits dive deep into different functional areas and give you information need to grow your business.  You’ll find expert information specific to the IT industry, and tools & instructions on how to accomplish those in ConnectWise.

The Sales Kit is full of information for everyone in your Sales organization.  As a CEO or business owner, here are a few resources you should pay particular attention to: